Friday, August 29, 2008

Top 10 Ad Agencies

U.S. AD AGENCIES
RANKED BY 2007 U.S. REVENUE FROM CORE ADVERTISING SERVICES.
1. McCann Erickson Worldwide* [Interpublic]
2. BBDO Worldwide* (ad only) [Omnicom]
3. JWT* [WPP]
4. Y&R* [WPP]
5. DDB Worldwide* [Omnicom]
6. Ogilvy & Mather Worldwide* [WPP]
7. Grey* [WPP]
8. Campbell-Ewald* [Interpublic]
9. DraftFCB (ad only)* [Interpublic]
10. TBWA Worldwide* [Omnicom]
Taken from: http://adage.com/datacenter/datapopup.php?article_id=126708

I really like the SoBe Life water commercial. I think it makes sense to have the song “Thriller” along with it because their new website is www.thrillicious.com. I love Naomi’s dress in the commercial and I didn’t think she was a bad dancer. I thought it was cute. I still enjoy watching it if it comes on. Although, I can’t say that it has persuaded me to actually purchase Life water yet.
I also like the Budweiser commercials with the horse and the dog. It took me a few viewings to figure out the point of the commercial. But I often just listen to commercials, not watch them. This commercial is very visual. I love the horse, it’s so pretty. I still don’t know what the animals have to do with the products Budweiser sells; but I enjoyed the commercial.

One more commercial I enjoy is the Pepsi commercial where everyone bobs their heads like they are falling asleep and then start dancing at the end. I don’t understand the commercial at all, I just like the song and its catchy and entertaining.

1 comment:

Professor Sanghvi said...

where is your second assignment?

also, the commercials you have listed here are from the ones we saw in class for the superbowl. the assignment asked you to look at the showcased commercials on the websites of these ad agencies and then write which ones you liked. have you done that?