Flat Earth Positioning

I do agree with Flat Earth’s positioning. It’s fun, informative, and it creates favorability in the consumer’s minds. It makes me believe that their brand is unique, even though it is a division of Frito-Lay. Their overall attitude is positive in my opinion; they are doing good to make a healthy chip. Flat Earth’s attributes such as packaging and their usage imagery are also really cool. I love the cute pig in the commercial and the packages look pretty and have nice colors.

I think Flat Earth’s commercial is fun. The commercial may be confusing to some at first glance, if you don’t pay enough attention. You might just think there is a crazy woman following a pig for some odd reason. The commercial is unique and it is enjoyable to watch. The music in the background is appealing, and the pig flying out of the window is attention-getting.

If the brand was positioned to a younger audience, such as college women, I would suggest that they create a more attention grabbing commercial. Maybe it could be louder or “busier”, for example including celebrities or more color or something sparkly. The functional, symbolic, and experiential benefits of the brand positioning work for a younger audience as well. The brand really wouldn’t have to change much to appeal to a younger audience, in my opinion.

Week 3-Ethics in Advertising

I believe that there are basically no ethics in advertising. The whole purpose of creating an advertising campaign for a company or a product is to make it look or seem better in the consumer's eyes. The advertisements don't "lie" about the product, but they are supposed to build up its ratings.
The advertisements about prescription drugs are great for an argument about ethics in advertising. The medical industry needs funding for testing and creation of the drugs, so the advertisers and doctors promote them. Then the consumers want them because they see so many commercials for new drugs. Its like a vicious circle. Then the pharma. reps go around promoting the drugs more, so the doctors are more likely to prescribe them. It seems like it could be slightly unethical seeing as how its dealing with real human beings' health and wellness.
Also, there are questions of ethics in advertising when dealing with marketing to children. I definitely think there should be a line drawn about some marketing some childrens products, such as thongs for nine year olds etc. But I don't think its unethical for marketers to market to children, because how else are they going to sell sugary cereal or toys? Only kids will want those kinds of things.