Flat Earth Positioning

I do agree with Flat Earth’s positioning. It’s fun, informative, and it creates favorability in the consumer’s minds. It makes me believe that their brand is unique, even though it is a division of Frito-Lay. Their overall attitude is positive in my opinion; they are doing good to make a healthy chip. Flat Earth’s attributes such as packaging and their usage imagery are also really cool. I love the cute pig in the commercial and the packages look pretty and have nice colors.

I think Flat Earth’s commercial is fun. The commercial may be confusing to some at first glance, if you don’t pay enough attention. You might just think there is a crazy woman following a pig for some odd reason. The commercial is unique and it is enjoyable to watch. The music in the background is appealing, and the pig flying out of the window is attention-getting.

If the brand was positioned to a younger audience, such as college women, I would suggest that they create a more attention grabbing commercial. Maybe it could be louder or “busier”, for example including celebrities or more color or something sparkly. The functional, symbolic, and experiential benefits of the brand positioning work for a younger audience as well. The brand really wouldn’t have to change much to appeal to a younger audience, in my opinion.