Celebrity PR

Jennifer Aniston: lately she has been getting some negative PR based on her relationships with Angelina Jolie and her ex, Brad Pitt. There have been alleged rumors that she has been saying negative comments towards Angelina Jolie and her children with Brad.

This negative PR is hurting her brand value based on Jenn’s usual appropriate and friendly persona as a celebrity. She usually comes off as a family gal and is generally accepted by the public as a “good girl”. She has a new movie coming out called Marley and Me, costarring Owen Wilson. If she wants to get more sales of tickets to this movie, she needs to promote her good image through some positive PR and very soon.

Anything In Advertising

One thing about advertising I found interesting is the new promotions for the PINK Collegiate wear at Victoria's Secret. They sent out direct mail about it a few months ago, but since they didnt have UNCG, I didn't order anything. Victoria's Secret has teamed up with many schools, mostly ones with reputable sports teams or larger student bodies, to provide personalized wear for their customers.
It is a good example of two brands teaming up to create more brand value. Many of Victoria's Secret PINK wearers and main consumer target market are college females. This was a great idea on their part, since they already have a large consumer base, and now the college logos offered get more money too.

Message Appeals - What works, what doesn't?

• Good

One advertisement that uses message appeal in a good way is the ads for the Salvation Army. (http://www.youtube.com/watch?v=ST9dAxSKLtw) It states: "Where ever good can overcome, that's where your money goes." Meanwhile, it shows people in various times of need, a homeless person, people in natural disasters, accidents, etc. It invokes a sense of fear of the situation and in turn invokes a sense of guilt to donate your money. The message intensity was appropriate.
Another advertisement using message appeal is ads for Nationwide Insurance. (http://www.youtube.com/watch?v=8aJYvGaeFVA) The appeal is for humor, and although it can be slightly annoying, it uses message appeal in a unique way. It shows a woman playing a gameshow on how to buy insurance. This makes buying insurance seem fun and exciting.

• Bad

One commercial that doesn't seem to utilize its message appeal is the ads for King of Queens. They are played on various networks where it is shown. It shows a clip from the show, but it wasn't even funny. This does not appeal to my sense of humor, or make me want to watch the show at all.
Another commercial that is not working is the commercials for Dancing with the Stars. These ads utilize appeals to fear in order to get you to watch the show. It states: "You better watch it! Only one week left!" The reason this doesn't work too well, is that you are going to be just fine if you miss Dancing with the Stars this week. You will not die, or lose basically anything.