One thing about advertising I found interesting is the new promotions for the PINK Collegiate wear at Victoria's Secret. They sent out direct mail about it a few months ago, but since they didnt have UNCG, I didn't order anything. Victoria's Secret has teamed up with many schools, mostly ones with reputable sports teams or larger student bodies, to provide personalized wear for their customers.
It is a good example of two brands teaming up to create more brand value. Many of Victoria's Secret PINK wearers and main consumer target market are college females. This was a great idea on their part, since they already have a large consumer base, and now the college logos offered get more money too.
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